Exhibitor Details
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PRADHAN MANTRI BHARTIYA JANAUSHADHI PARIYOJANA (PMBJP)
Company Profile
PRADHAN MANTRI BHARTIYA JANAUSHADI PARIYOJANA’ (PMBJP) IS A SUCCESSFUL PUBLIC WELFARE SCHEME OF THE GOVERNMENT OF INDIA (GOI) IMPLEMENTED BY PHARMACEUTICAL AND MEDICAL DEVICES BUREAU OF INDIA (PMBI), A SOCIETY UNDER THE AEGIS OF THE MINISTRY OF CHEMICALS & FERTILIZERS. THE SCHEME ENSURES ACCESS TO QUALITY MEDICINES FOR ALL SECTIONS OF THE POPULATION, ESPECIALLY THE VULNERABLE AND THE DEPRIVED ONES, AT AN AFFORDABLE PRICE. IT FURTHER AIMS TO CREATE AWARENESS ABOUT GENERIC MEDICINES THROUGH EDUCATION AND PUBLICITY TO POPULARIZE GENERIC MEDICINES AMONG THE MASSES AND DISPEL THE PREVALENT NOTION THAT LOW PRICED GENERIC MEDICINES ARE OF INFERIOR QUALITY OR ARE LESS EFFECTIVE. THE SCHEME ALSO HELPS IN GENERATING EMPLOYMENT BY ENGAGING INDIVIDUAL ENTREPRENEURS IN OPENING OF PMBJP RETAIL SHOPS.